The 10,000-square-foot space is decorated like a megaclub but feels intimate anyway. That's exactly what Ora Nightclub did when it took over the former Adore space at the Boulan South Beach. So what do you do when everyone feels like a special snowflake? You make your entire club one big VIP section. Just stand next to any velvet rope in South Beach, and sure enough, you'll hear someone scream, 'Don't you know who I am?' after being denied entry. The era of the traditional VIP room is over.